I was working with a photographer today who wanted to make a highly technical, highly specialized book to educate the common photographer on steps how to get to his level. It would be large, filled with examples and sold at a very high price point. He was unclear in his delivery and was convinced that the content and quality of the book would sell itself. I laughed and told him that if I sold a book and called it “Smiling at white children”* and just took photo’s of me smiling at children who had never seen a black person before, I would outsell him in a landslide. He scoffed, but after some explaining he understood my point. I had a specific point of view and a unique way of sharing it
Sales are an important part of learning to get your word out. Don’t just list facts, tell a story. Explain your journey, and show your growth. People want to connect with your point of view, use your art to empathize.
There is a reason for the large difference between best selling author and best written book.
“Don’t judge a book by its cover” is a great phrase, but don’t expect anyone to read your book if you are determined to have a shitty cover.
*I had some friends from Australia with a 3 year old and I was the first black person he'd ever seen(not even on tv). The response was fantastic. Than again, the response when you smile at any child is awesome.