Normally isn't possible. Not with the way you are looking at it now. If it was that easy, everyone else looking at it would have already. You must make a decision, and make it decisively if you are going to change the outcome. You have three options.
Change your argument- the simplest. Hire slow, fire quick. Having the ability to recognize when something is no longer an asset is a great quality to have.
Change the way you present it. Marketing correctly can build you a cult like following. Look at the ipad-mini. More expensive, less powerful, poorer quality, fewer option, and it will probably sell out.
Change the way you are thinking -Simple solutions to everyday problems. We see them everyday. We use them all the time. What is something that you do regularly that could be simplified. There are some that are obvious(the Snuggy......is that a backwards robe?? DAMN IT) and the universally useful (the Post-it, it's so simple!!!!).
Whatever you decide though....do it. Not doing anything is a decision as well, but don't be surprised when the outcome hasn't changed.